The data controllers for any personal data we hold about you are Birch Willington Technologies LTD of 86-90 Paul Street, London, EC2A 4NE, United Kingdom.

We are responsible for ensuring that your data is held securely, that you are given accurate information about how your data is used, and that your rights regarding your data are respected. The products we sell are not aimed specifically at individuals under the age of 18, we do not promote our products to this market and we cannot identify individuals of this age and under, on our database. Please refer to our Terms & Conditions for more information. Please also read our Registration & Account Terms and Conditions which apply to you when you register for an account on our website or App.

We collect data from you when you visit our website or while using our associated apps (“websites and Apps”). The data we collect includes your name, email address, telephone number and shipping/billing address, your day and month of birth, your favourite designers and information regarding your browsing and shopping behaviour. Data is collected when you place an order, call our Customer Care team, register with us, opt in to our marketing communications, browse our site and use other services offered by our site. The data we collect is used to take your order, process payment and deliver your purchase to you. We also use it to deliver marketing communications, give access to services for registered users, personalise your visit to our site and provide assistance via our Customer Care team.

We must have a valid reason for processing your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data: Performance of a Contract, our Legitimate Interests as a business, a Legal Obligation we are required to follow and Consent which you provide to us.

If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.

COOKIES

Our websites use cookies and similar technologies such as pixels and beacons to collect information. Such technology is widely used in order to make sites work, or work more efficiently, as well as to provide information to the owners of the site, for example, your language preference, sign in information or usage of the site’s services and applications. Cookies are also used to show the user products and services based on their preferences as well as to allow third-party partners to deliver relevant advertising.

Your personal data will be processed by the internal staff of the Birch Willington Technologies LTD who have been specifically trained and authorised for this processing. In carrying out the processing for distribution of our products and managing our supply chain.

Your personal data will also be transmitted to third parties that we use to provide our services; these parties have been rigorously assessed for the way in which they manage personal data and may only use your data for the exact purposes that we specify in the contract with them.

The third parties in question belong to the following categories:

Companies such as payment service providers that help us to process your order.

Companies that help us to deliver your purchases such as couriers and parcel delivery companies who deliver your goods and act as Data Controllers for the duration of the delivery process.

Professional service providers, such as email delivery suppliers, IT software providers, marketing and research agencies, analytics companies and website hosts who help us to run our business,

Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

Governmental bodies and regulators to comply with our legal obligations.

Aggregated data that does not identify individuals is shared with internal teams, relevant service providers and brand partners for business planning purposes

We may also transfer your personal data to a buyer or potential buyer if our assets are acquired by another organisation. The purchaser will be required by law to use your personal data only as described in this Privacy Policy.

Some of the third parties listed in the previous section ‘Who will process your data?’ may be located in countries outside the United Kingdom (UK), European Union (EU) or European Economic Area (EEA) that nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.

The lawful transfer mechanism of your personal data to countries that do not belong to the UK, EU or EEA and that have not been assessed as offering adequate levels of protection will be performed only

1. after Standard Contractual Clauses have been put in place alongside any supplementary measures that are deemed necessary on a case-by-case basis;
2. if the transfer is necessary for the purchase of goods offered on our website or for registration on the website or use of services on the website;
3. for the management of your requests or fulfilment of a legal obligation.

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

We are committed to taking appropriate technical, physical and organisational measures to protect personal information against unauthorised access, unlawful processing, accidental loss or damage, and unauthorised destruction.

In particular, we use security measures that employ pseudonymisation or encryption of your data to ensure the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them. We have the ability to restore the availability and access to personal data in the event of a physical or technical incident. Furthermore, Birch Willington Technologies LTD undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to ensure continuous improvement in the safety of processing.

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on 12th January 2024. We will contact you if we make significant changes in the Privacy Policy.